Design Bing effectiever dan google

07-07-2009 11:57:38

Brand loyalty is a powerful thing, especially when it comes to technology. Consider the battle brewing now between Google and Microsoft’s new search engine, Bing. Even if Bing proves to be just as good as Google, it might not matter because of the strength of Google’s brand. An independent usability and consumer preference study, which we’ve obtained and embedded below, suggests as much. It was conducted by the Catalyst Group, a usability research and design firm located in New York City.

Lees hier het hele (engelse) artikel.

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